Are we still treating SMS as a utility… when it could be a high-performance media channel?

As OTT players continue capturing messaging and advertising revenues, operators sit on an “unfair advantage”: first-party deterministic data and direct access to consumers.

In this conversation, we explore:

• Why increasing A2P SMS prices isn’t the long-term solution
• How SMS+ transforms plain text into rich media (images & GIFs)
• Why SMS is a two-way conversational channel, not just a broadcast tool
• How AI can act as a virtual salesperson inside the messaging flow
• How operators can reposition themselves as media platforms

The opportunity is not just about messaging.
It’s about data, engagement, and redefining the operator’s role in the advertising ecosystem.

If you’re in telecom, digital advertising, or innovation strategy, this episode is worth your time.

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What many consider a legacy technology is, in fact, one of the most powerful and underutilized communication channels in the world — reaching over 6 billion devices globally. Together, Ryan and Tudor explore how SMS is evolving from a simple utility tool into a high-performance, value-based media channel for operators and brands alike.

In this episode, you’ll discover:

• Why SMS remains universally accessible and highly reliable
• How A2P SMS still generates 5–15% of telecom EBITDA globally
• The impact of OTT players like WhatsApp, Telegram, and Viber on operator revenues
• Why raising SMS prices may not be the long-term solution
• How operators can reposition SMS as a performance-driven advertising channel
• The role of deterministic first-party telco data in a post-cookie world
• Why chaos and market disruption create opportunity for innovation

This conversation sets the foundation for a new way of thinking about telecom, not just as infrastructure providers, but as media platforms with unique data advantages and direct consumer reach.

In this discussion, Teodor Magureanu (Chief of Staff & CBDO, Vox Solutions) and Kenechi Okeleke (Senior Director, GSMA Intelligence) explore:
– The true scale of the SMS ecosystem, nearly 6 billion addressable users
– Why A2P SMS contributes up to 15% of EBITDA for some mobile operators
– How AI is redefining SMS, turning it from a one-size-fits-all channel into a dynamic, data-driven business engine

As OTT platforms reshape communication, operators have a unique opportunity: protect and grow one of their most profitable assets.

And this is where CLARA, Vox Solutions’ autonomous AI platform, comes in – helping MNOs transform blocking into scaling.

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In this short excerpt from our joint webinar with GSMA Intelligence, “CLARA: Move Beyond Firewalls. How Autonomous AI is Transforming Messaging Security”, our experts, Maya Aleksanyan and Alan Murphy, explain why CLARA is more than a firewall, it’s a business engine powering the next wave of messaging security.

• Works 24/7 with zero downtime or human intervention
• Learns and adapts autonomously without retraining or massive GPU infrastructure
• Unlocks 95% more revenue protection compared to human analysts
• Turns every message into a monetization opportunity, not a threat

CLARA isn’t just another firewall.
It’s your always-on business engine, helping mobile operators scale margin without scaling people.

Learn more at https://voxsolutions.co/how-autonomous-ai-is-transforming-messaging-security/

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• Dramatic time reduction: From hours to minutes for threat identification and response
• Minimal operational overhead: Runs autonomously 24/7 with no retraining required and only minimal supervision
• Beyond basic blocking: Granular campaign analysis, nuanced brand categorization, and deep trend identification, uncovering long-tail insights that manual processes simply can’t match.
• Revenue optimization: Intelligent categorization enabling value-based pricing strategies alongside security

This isn’t another AI classification tool; it’s a complete operational transformation. 

Expert Panel:

• Teodor Magureanu, Chief of Staff & CBDO at VOX Solutions
• Alan Murphy, VP Of Engineering at VOX Solutions
• Maya Aleksanyan, Product Development Manager at VOX Solutions
• James Williams, CEO at MrConnectivity
• Kenechi Okeleke, Senior Director at GSMA

Whether you’re struggling with operational costs, detection speed, or the complexity of modern bypass techniques, this session will demonstrate how autonomous systems are solving problems that manual processes never could.

This 4 days event reinforced the philosophy that at Vox Solutions the relationship with our clients extends beyond mere service provision to a deep collaboration aimed at driving innovation and success. The discussions focused on some of the most pressing topics in the telecom industry today, including:

• Market Overview and Compliance,
• Monetization and Revenue Protection,
• Security and SMS Firewall Management,
• Traffic Management and Customer Support,
• Advanced Customization and Future Trends.

This workshop is a testament to Vox Solutions’ dedication to innovation, expertise-sharing, and continuous industry leadership.