This partnership highlights the continued relevance of SMS, emphasizing innovation rather than replacement, as the key to revitalizing its role in today’s messaging ecosystem. It represents a pivotal market shift driven by Vox and Viva, aiming to reshape the way mobile operators monetize their networks on a global scale.

The launch fundamentally reframes SMS usage, introducing enhanced, rich-messaging capabilities—known as SMS+— that transform standard alerts into high-impact performance units with near-universal reach, free from viewability, delivery, and brand-safety issues of traditional digital advertising channels. This opens a new, parallel monetization path for mobile operators through performance and affiliate revenue, while offering advertisers a powerful alternative focused on reaching real consumers at the right time, making advertising relevenant while reducing mass marketing and spam.

By deploying True Signal platform, VIVA Bolivia will transform its first-party, consented telco data into actionable audience segments through proprietary AI models, enabling brands to run targeted, privacy-safe campaigns across channels including SMS+, RCS and app push.

Ryan Alvarez, CEO of VIVA Bolivia, welcomed yet another milestone in VIVA’s journey towards transforming the future of mobile messaging: “This is not about selling more messages. It’s about redefining what not only messaging can be but how to transform a Mobile Network Operator. The True Signal platform perfectly aligns with our vision of shifting VIVA from a Telco to a Techco by adding more performance and affiliate marketing revenue streams to our ecosystem. With great partners like VOX we continue to open entirely new revenue streams while preserving the trust our customers place in our network.”

The platform’s foundation is built on channel integrity and real first party consumer data. By implementing robust measures that eliminate fraudulent and unwanted traffic, True Signal restores consumer trust and advertiser confidence globally. This ‘clean-channel-first’ approach turns the messaging channel into a controlled, high-value media environment, leading to higher click-through rates and stronger conversion rates. Industry observers note that this approach may be what finally allows telcos to compete credibly with other business messaging and performance media platforms.

Ehsan Ahmadi, CEO and Founder of VOX Solutions, shares his perspective on the industry’s evolution: “As the market evolves toward more meaningful engagement, the focus is shifting to true signals, true intent, and true engagement, not volume alone. These concepts emphasise quality, trust, relevance. True Signal is designed as a privacy-first solution that supports relevant brand interactions in trusted, compliant environments.”

By combining trusted data, AI intelligence, and secure communication channels, Vox Solutions unlocks new revenue streams and enables advertising experiences at scale. Looking forward, we remain committed to helping our partners protect their core assets, embrace innovation, and lead the next wave of growth in digital advertising.

About VOX Solutions:

VOX Solutions is a leading TelcoTech company dedicated to empowering Mobile Network Operators (MNOs), carriers, aggregators, and enterprises worldwide by providing innovative solutions to effectively monetize their assets . We provide cutting-edge solutions that enable our partners to unlock new revenue streams by maximizing the value of their existing assets. Leveraging advanced technologies such as Artificial Intelligence (AI), Advertising Technology (AdTech), advanced analytics, and seamless authentication, we help transform telecommunications businesses into high-performing, revenue-generating ecosystems.

About Viva Bolivia:

VIVA (Nuevatel PCS de Bolivia S.A.) is a leading telecommunications company with more than 25 years of operations in Bolivia and recently expanded into Mexico. With nationwide coverage and a strong brand presence, VIVA provides mobile connectivity and digital services to its customers.

VIVA has entered a new phase of transformation focused on digital innovation, revenue optimization and long-term sustainability. Committed to innovation and quality of service, VIVA is evolving beyond traditional telecommunications by modernizing its network and expanding its digital capabilities. Through technology and connectivity, the company works to improve user experience, expand access to digital services, and contribute to inclusive digital development across Bolivia and Mexico.

www.viva.com.bo

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Through this agreement, Vox Solutions becomes the sole authorized channel for all international A2P traffic directed to MTC Namibia, effectively protecting the network against SMS and Voice fraud. Powered by the award-winning VOX-360 platform, this partnership brings a comprehensive omni-channel anti-fraud solution to one of Southern Africa’s most strategically positioned operators.

VOX-360 is uniquely positioned in the market as an all-in-one platform capable of detecting, preventing, and monetizing A2P messaging and voice traffic – including flash calls, a growing fraud vector in the telecom industry. By tackling grey routes, unsolicited traffic, and bypass methods, the platform helps MNOs reduce revenue leakage and enterprise costs while improving traffic quality and security.

Licky Erastus, CEO of MTC Namibia, emphasized the importance of the initiative: “The rising volume of A2P Voice and SMS traffic calls for robust and secure solutions. This partnership with Vox Solutions reflects our ongoing commitment to safeguard our network and enhance customer trust by ensuring enterprise traffic is fully secured and monetized.”

As the first solution in the industry capable of mitigating flash call fraud within its broader anti-fraud strategy, VOX-360 offers MTC Namibia end-to-end protection and control over its international traffic ecosystem.

Ehsan Ahmadi, CEO of Vox Solutions, added: “We’re proud to be chosen as the exclusive A2P SMS and Voice partner for MTC Namibia. This collaboration not only reinforces our leadership in the Africa region, but also highlights our ability to deliver scalable, secure A2P traffic solutions that drive real monetization for operators.”

Vox Solutions continues to lead the way in end-to-end A2P monetization, having successfully deployed VOX-360 across over 35 mobile networks globally. The company remains committed to helping mobile operators and enterprises unlock long-term value through innovation, security, and global connectivity.

About VOX Solutions:

VOX Solutions is a leading TelcoTech company dedicated to empowering Mobile Network Operators (MNOs), carriers, aggregators, and enterprises worldwide by providing innovative solutions to effectively monetize their assets . We provide cutting-edge solutions that enable our partners to unlock new revenue streams by maximizing the value of their existing assets. Leveraging advanced technologies such as Artificial Intelligence (AI), Advertising Technology (AdTech), advanced analytics, and seamless authentication, we help transform telecommunications businesses into high-performing, revenue-generating ecosystems.

About MTC Namibia:

MTC (Mobile Telecommunications Limited) was established in 1995 as a joint venture between Namibia Post and Telecommunications Holdings (NPTH), Telia and Swedfund. During May 2004, NPTH concluded a deal that

saw it hold 100 per cent of the shares in MTC by acquiring the 49 per cent held by Telia Overseas AB and Swedfund International AB. During 2006 the sale of 34% of MTC shares to Portugal Telecom was concluded for N$1.34 billion while the Namibian government retains the remainder of the stake through NPTH.

MTC currently covers 98 per cent of the population of nearly 2 million citizens with more than 650 base stations and repeaters and offers a dual band 900/1800MHZ. The company also expanded its cellular coverage to all major towns in Namibia, including the major arterial roads.

MTC was the second Mobile Operator to introduce 4GLTE in May 2012. The

Company’s 3G HSDPA+ Network allows for a download speed of up 7.2 Mbps in Namibia’s major towns. It further runs two modern MSC’s (mobile switching centre) in Windhoek and Oshakati with capacity to accommodate rapidly rising number of customers of over 2 million active users. In May 2012, the company also launched its 4G technology ­ making it the second mobile operator on the continent to have 4G technologies.

MTC also operates the only full service customer contact centre in Namibia dealing with service queries ranging from telephony, sms, fax, GPRS, data, voicemail and 3G/HSDPA. A staff of 421 persons serves a diverse market of both pre- and postpaid subscribers

www.mtc.com.na

According to Juniper Research, domestic A2P SMS traffic is expected to decline by 15% annually, while international traffic faces an even sharper fall of 23% annually due to rising costs, regulatory hurdles, and fraud in the value chain. Without a strategic shift, operators risk eroding revenue streams and losing ground to OTT alternatives such as WhatsApp.

Key Findings from the Whitepaper:

• Dynamic Pricing is Essential – Static pricing models are no longer sustainable; value-based and tiered pricing can help operators reposition SMS for enterprise adoption.
  
• AI in Competitive Strategies – AI-powered firewalls and analytics enable real-time monitoring, competitive benchmarking, and fraud mitigation.
  
• Domestic vs International SMS – Different strategies are required: international SMS demands aggressive concessions, while domestic SMS thrives on value-driven segmentation and targeted monetisation.
• Exclusivity Agreements & Fraud Prevention – Stronger agreements and intelligent tools are critical to protect network quality and revenue integrity.
  
• The Future of A2P SMS – With the right frameworks, SMS can evolve beyond messaging into a platform for personalised advertising and new revenue streams.
  

“The decline of A2P SMS traffic signals a race against time for operators to reinvent their pricing strategies. By leveraging AI and intelligent monetisation, MNOs can not only protect revenue but also unlock new growth opportunities,” said Ehsan Ahmadi, CEO & Founder at VOX Solutions.

“Our research clearly shows that static SMS pricing has reached its limits. Dynamic, data-driven strategies are now essential if the industry is to remain competitive against OTT channels and sustain long-term profitability,” added Sam Barker, VP of Telecoms Market Research, Juniper Research.

The whitepaper offers forecasts through 2029, detailing how innovative pricing strategies can mitigate the threat of fraud and declining volumes, while enabling operators to capture value from both domestic and international messaging markets.

Download the full whitepaper HERE to explore how innovative pricing models, AI-driven strategies, and smarter monetisation frameworks can help future-proof A2P SMS, combat fraud, and unlock new revenue opportunities.

About VOX Solutions:

VOX Solutions is a leading TelcoTech company dedicated to empowering Mobile Network Operators (MNOs), carriers, aggregators, and enterprises worldwide by providing innovative solutions to effectively monetize their assets . We provide cutting-edge solutions that enable our partners to unlock new revenue streams by maximizing the value of their existing assets. Leveraging advanced technologies such as Artificial Intelligence (AI), Advertising Technology (AdTech), advanced analytics, and seamless authentication, we help transform telecommunications businesses into high-performing, revenue-generating ecosystems.

About Juniper Research:

Juniper Research was founded in 2001 by the industry consultant Tony Crabtree, in the midst of the telecoms and dot-com crash. The business was fully incorporated in February 2002 and has since grown to become one of the leading analyst firms in the mobile and digital tech sector.

Juniper Research specialises in identifying and appraising new high growth market sectors within the digital ecosystem. Market sizing and forecasting are the cornerstones of our offering, together with competitive analysis, strategic assessment and business modelling.

We endeavour to provide independent and impartial analysis of both current and emerging opportunities via a team of dedicated specialists – all knowledgeable, experienced and experts in their field.

Our clients range from mobile operators through to content providers, vendors and financial institutions. Juniper Research’s client base spans the globe, with the majority of our clients based in North America, Western Europe and the Far East.

www.juniperresearch.com

At the heart of this evolution lies our new statement: “Behind you all the way” that It is more than a tagline. It is our promise and our purpose. Unlike many competitors with divided loyalties across industries, Vox Solutions is fully dedicated to telecom operators. This singular focus means our clients can count on us to share in their ambitions, to help them deliver on their objectives, and to stand firmly at their side.

“Behind you all the way” also speaks about how we work. We do not push ourselves into the spotlight; instead, we put our clients at the center. While they lead, innovate, and transform the industry, we provide the expertise, technology, and support that empower them to shine.

Our purpose is bold: We help mobile operators unlock the hidden value in their networks. By turning assets like SMS, voice, and data into smarter, revenue-generating services, we give telcos the tools to grow, and keep the world connected.

To achieve this, Vox Solutions is building the most advanced telco asset monetization platform – uniquely combining voice, SMS, and data with AI, adtech, and advanced analytics. By creating synergies across these assets, we enable operators to launch high-value services such as value-based pricing, hyper-targeted advertising, rich SMS, and smart app integrations.

Our mission is clear: to maximize the value of telecom infrastructure. We empower operators to capture new revenue streams, increase ARPU, and transition from network enablers to innovation leaders. In doing so, we bridge the gap between telco and tech, ensuring our clients not only support the digital economy but also shape and monetize it.

This rebrand is more than a visual shift. It is a renewed commitment: to be behind our clients all the way: supporting, enabling, and celebrating their success in the digital era.

The partnership establishes an exclusive direct connectivity agreement between VOX Solutions and Viva Bolivia. Together, they are committed to safeguarding mobile communication against the growing threats of unsolicited traffic and grey routes.

The VOX-360 platform, a market-leading solution, integrates advanced anti-fraud capabilities including flash call authentication and A2P SMS monetization tools. By identifying and preventing fraudulent traffic, it helps mobile operators protect end-users, enhance customer experiences, and optimize network monetization.

Marcelo Hassenteufel, Corporate Affairs Director of Viva Bolivia, emphasized the importance of tackling these challenges: “Integrating VOX-360 into our portfolio reinforces our long-standing commitment to deliver top-tier fraud prevention, superior service quality, and added value for our customers. Partnering with VOX Solutions allows us to further secure our network against the growing challenges of unsolicited traffic and grey routes, while continuing to innovate as a digital operator.”

VOX-360 stands as the industry’s only platform capable of mitigating flash calls as part of a comprehensive anti-fraud solution for A2P voice and SMS traffic. This ensures that Viva Bolivia remains protected from flash call fraud while maximizing service quality.

Ehsan Ahmadi, CEO & Founder of VOX Solutions, commented: “Our mission is to support mobile operators like Viva Bolivia in driving sustainable revenue growth and fostering innovation. We are honored to collaborate on this journey, contributing to their business success while enhancing communication security and experiences globally.”

VOX Solutions continues to lead the market with its end-to-end A2P voice and messaging monetization offerings. With a proven track record of success, the VOX-360 platform has been deployed by numerous top-tier mobile operators worldwide. Looking forward, VOX Solutions remains committed to empowering telecom operators and enterprises with cutting-edge technology, strategic insights, and unparalleled support to navigate the evolving industry landscape.

About VOX Solutions:

VOX Solutions is a leading TelcoTech company dedicated to empowering Mobile Network Operators (MNOs), carriers, aggregators, and enterprises worldwide by providing innovative solutions to effectively monetize their assets . We provide cutting-edge solutions that enable our partners to unlock new revenue streams by maximizing the value of their existing assets. Leveraging advanced technologies such as Artificial Intelligence (AI), Advertising Technology (AdTech), advanced analytics, and seamless authentication, we help transform telecommunications businesses into high-performing, revenue-generating ecosystems.

About Viva Bolivia:

VIVA Bolivia is a pioneering mobile network operator with more than 25 years of experience, holding ~12.9% of the country’s $1.8B telecommunications market and serving nearly 8% of Bolivia’s total population. Recognized as Bolivia’s most youth-driven and innovative brand, VIVA is today redefining what it means to be a mobile and digital operator.

Through AdTech-driven developments, data-powered business models, and the introduction of new digital assets, VIVA is transforming the traditional telecom approach, opening fresh revenue streams and expanding the scope of customer value. Guided by a bold vision and a strong commitment to innovation, authenticity, and community impact, VIVA is building the next chapter of digital services in Bolivia and beyond.

www.viva.com.bo

This exclusive partnership allows VOX Solutions and Claro Ecuador to collaborate closely in ensuring seamless, reliable delivery of critical A2P messages to Claro’s end-users and business clients. Through this arrangement, Claro Ecuador now has comprehensive control over the delivery of international A2P traffic to its network, supporting both enhanced communication and advanced protection against fraudulent activities.

Central to this partnership is the VOX-360 platform, a versatile and advanced solution uniquely designed to deliver market-leading anti-fraud, flash call authentication and A2P SMS monetization. The VOX-360 platform enables mobile operators like Claro Ecuador to identify and prevent fraudulent and spam traffic, securing a positive experience for end-users and optimizing network monetization efforts.

“We are honored to support Claro Ecuador through this collaboration, offering unmatched technology and operational expertise.” said Ehsan Ahmadi, CEO and Founder of VOX Solutions. “The VOX-360 platform stands out as the only solution capable of effectively managing Flash Calls alongside comprehensive anti-fraud measures for A2P Voice and SMS traffic. This feature ensures Claro Ecuador is shielded from messaging bypass and fraudulent voice or Flash Calls now and in the future.”

VOX Solutions has successfully deployed the VOX-360 platform across numerous major mobile operator networks globally and remains committed to supporting its partners with state-of-the-art technology, valuable insights, and specialized resources. This ongoing dedication reaffirms VOX Solutions’ commitment to driving innovation and safeguarding communications in the telecommunications sector.

About VOX Solutions:

VOX Solutions is a leading TelcoTech company dedicated to empowering Mobile Network Operators (MNOs), carriers, aggregators, and enterprises worldwide by providing innovative solutions to effectively monetize their assets . We provide cutting-edge solutions that enable our partners to unlock new revenue streams by maximizing the value of their existing assets. Leveraging advanced technologies such as Artificial Intelligence (AI), Advertising Technology (AdTech), advanced analytics, and seamless authentication, we help transform telecommunications businesses into high-performing, revenue-generating ecosystems.