• The Market Today: Telecom has the infrastructure | Advertising needs the truth. 

• The Solution: True Signal is where they meet.

For more, watch this interview now!

Curious about what True Signal means? Find out here.

Read our latest insight on why mobile operators must reclaim advertising value now!

Richard highlights how the emergence of OTT players has expanded awareness around conversational commerce, creating a strong opening for operators to leverage their own channels and participate more competitively in this space. He also discusses the future of A2P SMS, emphasizing the need for differentiated pricing models that better align with market dynamics and support long-term revenue growth.

Additionally, he outlines how targeted and segmented advertising, enabled by smarter data monetization, can help operators improve relevance, increase engagement, and open new revenue streams.

This interview offers practical insights for operators seeking to enhance their messaging strategies and capitalize on emerging opportunities within the business messaging ecosystem.

Ehsan introduces SMS+, Vox Solutions’ enhanced messaging solution that brings richer experiences, image previews, and greater engagement to traditional SMS without requiring new infrastructure or investment from operators. He also details how smarter, GDPR-compliant data activation and value-based pricing models can significantly increase monetization opportunities while maintaining user trust.

With a no-capex, no-opex revenue-sharing model, Vox Solutions enables operators to deploy these advancements quickly and risk-free. This interview offers valuable insights for operators seeking sustainable growth, stronger engagement, and a modernized approach to A2P messaging.

Teodor, Chief of Staff & CBDO at Vox Solutions, shares key insights from our roundtable session with operators. He explains why SMS is not dying — it’s simply under-utilized. With the right strategy, SMS can evolve into a more dynamic, valuable, and competitive engagement channel, helping operators unlock entirely new revenue streams beyond traditional messaging.

Tudor, leading the AdTech business line at Vox, reveals how SMS+, enhanced formats, and smarter data segmentation can elevate mobile advertising. According to Tudor, operators already hold the assets they need — the opportunity now lies in activating and transforming these assets into measurable value for brands and agencies.

What you’ll hear in this conversation:
• Why SMS remains a powerful asset in 2025
• How operators can modernize and monetize existing channels
• The potential of SMS+ and enhanced advertising formats
• The future of targeted communication in the telecom ecosystem
• Real reactions and insights from operators at WAS22

If you’re interested in telecom innovation, operator monetization, or the future of messaging and AdTech, this discussion is packed with valuable perspectives from inside the industry.

Watch the video now!

Ryan shares how Viva Bolivia is building one of the first super apps combining advertising, Web3 features, and marketplace capabilities, and how enriched SMS (with visuals, GIFs, and video) can unlock powerful new revenue streams for mobile operators.

Learn how operators can leverage their most valuable asset – data, through a step-by-step customer journey that starts with easy-to-implement SMS solutions and leads to advanced, high-return digital ecosystems.

Watch the full discussion to see how Vox Solutions and Viva Bolivia are shaping the next wave of telco monetization.

AT&T has implemented a dedicated AI governance committee that evaluates every project involving artificial intelligence, ensuring an ethical and customer-centric approach to innovation.

“Our clients are more than numbers, they are people.”
This principle guides AT&T’s efforts to protect data and use AI responsibly, with a clear focus on the human impact of technology.

Alma also shared an empowering message for women in tech: “Women have so much to contribute.”
Diversity and inclusion, she emphasized, make companies more productive and resilient.

To conclude, Alma called on all organizations across Latin America to keep the conversation going between public, private, academic, and government sectors, to shape ethical and human-centered AI governance in the region.

Watch the interview now!