In this episode, Ryan Alvarez, CEO VIVA Bolivia, and Tudor Marasescu, VP of AdTech Vox Solutions, dive into a critical question for telecom operators:

Are we still treating SMS as a utility… when it could be a high-performance media channel?

As OTT players continue capturing messaging and advertising revenues, operators sit on an “unfair advantage”: first-party deterministic data and direct access to consumers.

In this conversation, we explore:

• Why increasing A2P SMS prices isn’t the long-term solution
• How SMS+ transforms plain text into rich media (images & GIFs)
• Why SMS is a two-way conversational channel, not just a broadcast tool
• How AI can act as a virtual salesperson inside the messaging flow
• How operators can reposition themselves as media platforms

The opportunity is not just about messaging.
It’s about data, engagement, and redefining the operator’s role in the advertising ecosystem.

If you’re in telecom, digital advertising, or innovation strategy, this episode is worth your time.

Watch the video now!